ROAD TO FAITH
CLIENT
ROAD TO FAITH
TYPE OF CLIENT
YOUTUBE
CATEGORY
RELIGION | EDUCATIONAL
BRIEF
A faith-based YouTube channel led by Brian and Shaun, focused on church tours, religious documentaries, and educational content. They needed help improving discoverability and aligning their content with audience search behavior.
WHAT WE DID
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Researched searchable tags to improve visibility in YouTube search and recommendations
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Crafted compelling video titles and descriptions to boost click-through rates and clarify content purpose
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Designed thumbnails that helped the channel stand out while staying true to its message
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Provided strategic guidance on how to position their content for long-term growth and viewer retention
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Editedvideos for pacing, tone, and clarity, ensuring the content felt respectful, informative, and emotionally grounded
RESULT
The channel grew from 6 to 96 subscribers, with noticeable improvements in search visibility and engagement. By aligning their metadata and visuals with audience intent, I helped them reach viewers who were genuinely interested in their mission and message.